Hi!

Call me Rhi.

MY APPROACH

I’ve loved storytelling for as long as I can remember. As I journeyed deeper into my professional career, I learned that storytelling lives everywhere. In every product, every brand, every campaign. My approach to content and copy is to find the story in your brand and connect it with your audience.

Your brand has a personality all it’s own. By capturing that unique voice, we can introduce you to new audiences exactly as you want to be portrayed, and reaffirm to your existing audience why they fell in love with you in the first place.

Marketing is a business technique. Telling the cohesive story of your brand through an integrated content strategy, and using data from how your consumers react to guide that strategy….that’s a conversation. Between you and your customers. Building trust, rapport and a relationship.

Instead of being removed from your audience, a good content strategy and the right assets can build the bridge between you. As a consumer, I know I personally am drawn to brands I feel an emotional connection to, so I take that knowledge into my projects with me.

I create like your brand, but I think like your target audience.

ABOUT ME

I was born in the UK to American parents. We moved to California right before I turned 16, to be closer to family, and just under two years later, I graduated from an American high school with an International Baccalaureate diploma and some minor sleep deprivation.

I returned to England for college, getting my BA in Screenwriting and interning at Samuel Goldwyn Films. 20 years old and panicking a little at the prospect of not knowing how to adult, I returned once again to California to attend drama school. Now armed with a BA in Screenwriting and an AA in Performance Arts…I naturally went into administrative assistance and then retail management.

While working in retail management, I became especially fascinated with the storytelling that goes into everything from marketing to business development, and how data gets used to link plot points together in corporate storytelling. Wanting to learn more about this in the greater business framework and obtained my MBA, with my thesis focused on the relationship between businesses and their roles in greater society.

Since receiving my MBA, I’ve worked on a range of content and marketing projects for industries ranging from tech and manufacturing, to hotels and entertainment. I specialize in retail and entertainment, but I can learn enough about anything to produce good content. Research is my super power because collecting knowledge is my favorite hobby. However other hobbies of mine include reading, finding the best bookstores wherever I am, baking, drawing, frequenting museums and botanical gardens, championing historic architecture and an uncontainable love for going to the movies.

FIVE FACTS (YOU DECIDE IF THEY’RE “FUN”)

1. My name is made up. My parents picked two Welsh names to make up the name Rhianmôr (“Rhian” meaning “maiden” and “môr” meaning “sea”) to create the translation “maiden of the sea”, as a tribute to my father’s love for Arthurian legend and the Lady of the Lake. Bonus fact: I am actually very afraid of open water, so my name backfired slightly. I do love water…I just prefer it to have reachable sides and a floor.

2. My favorite type of museum is natural history. I am especially partial to geology exhibits. I can spend hours looking at rocks and minerals. For my 31st birthday I requested to go to Washington D.C., specifically to go to the Smithsonian.

3. My family has been in Los Angeles since 1918, when my great, great grandfather moved here as an employee of the Pacific Electric Railway (the red cars). This has contributed to my love of historic architecture around Los Angeles, because it feels like a type of time-travel magic to know I’m walking past the same buildings my family members did over 100 years ago.

4. I know the words to almost every Queen song.

5. I solidly believe in trying your best at everything you undertake. It’s okay if your best falls a little short, there’s always tomorrow to improve - but I do not believe in doing anything less than my best in that given moment.